Reboot your business
Primary/secondary industries often undermine the importance and value of an online presence, but in our day and age - a website is butter to your toast.
Let your site feel like one is reading a story, not an ingredient label. Let your brand be as provocative as you'd like it to be but it should accurately represent your business.
You may have what people are looking for but first you got to bridge the gap. Set the stage to connect with your customers as you are only as attractive as you are visible.
your products, new features and promotions.
What does your product/service serves to improve or alleviate?
What makes your product different from the competition?
What are the materials used? Durability?
Are you price competitive or premium priced?
When you're selling something intangible, there will be a greater necessity to convey value and influence your audiences' perception.
How adept are you? How reliable is your brand? To what standards will your service be performed?
All these information serves to provide your potential customers with an idea and expectation of your service.
Level the playing field by making sure that your prospects know you exist and that they have a channel to reach out to your business. Make your presence known.
Elaborate on your product/service, the backstory, the USPs and pretty much everything you think your customers want to know.
You're new and being the new kid on the block can be intimidating. But use it to your advantage - you're mysterious, personable and you have a clean slate.
Help shorten the deliberation cycle of your customers by telling them all they need to know
Describe your products/services
Highlight and accentuate key differences
TL:DR write-ups are great for 'glancers'
Call-to-action allow further enquiries
Whether you are trying to increase awareness or urge purchase, putting it on the centre stage can separate that product/service from your clutter (especially when you have an extensive offering).
Sell your brand (and products).
IMPROVE YOUR SEO
Quality content curation and frequent blogging of relevant contents are essential to enhance your Search Engine Optimisation (SEO) as well as maintaining favourable rankings.