Our Philosophy

Our Brand

Our Purpose

Dun & Bradstreet grows the most valuable relationships in business by uncovering truth and meaning from data.

We chose every word of our purpose carefully.


    DUN & BRADSTREET

    We’re going back to using our full name. Because our name is an example of a business relationship formed when two people came together in trust and trade, so let’s acknowledge this rich history.

    GROWS

    We illuminate our customers’ paths towards growth by helping inform strategies, opportunities and decisions.

    THE MOST VALUABLE RELATIONSHIPS

    Above all else, we help our customers unlock the maximum value from their relationships—between data points, between businesses, between people.

    We embrace the fact that every customer defines value differently: lowest risk, greatest opportunity, best strategic fit, etc.

    IN BUSINESS

    Our currency is the relationship between humans when doing business together, anywhere and everywhere in the world.

    UNCOVERING TRUTH AND MEANING

    We use analytics to seek out stories, answers and knowledge that give our customers transparency and foresight about their worlds.

    FROM DATA

    Our most fundamental, essential raw material—our own, or that from our vendors or customers. In a world besieged by deafening volumes of data, we can find meaning in data and make it work to progress the goals of real people.

Our Values

For Dun & Bradstreet, we found three values that describe behaviors that empower us to deliver our purpose.

  • Data-Inspired

    We are passionate about the power of data. It is at the heart of everything we do.

  • Relentlessly Curious

    We embrace the changes in the world around us. We know they bring new problems to solve, new things to learn and new ways to grow.

  • Inherently Generous

    We succeed by helping others succeed. We openly share our time and talent, and we confidently welcome the help of others.

Our Brand Identity

Our Logo Mark: At the Heart of Any Relationship is “&.” – Brother & Sister, Father & Daughter, Sales & Marketing, Dun & Bradstreet. Without the “&”, you are on your own.

In the writing industry, an ampersand is used to indicate a closer-working collaboration between two writers than if they’re credited together with the word and.

Since 1871, an ampersand has appeared in our company name.

When we studied the ampersand, we uncovered a lowercase “d” and an uppercase “B” hidden in its shape. The Dun & Bradstreet logo mark combines these two letters to form the ampersand: Dun & Bradstreet’s graphic identity.

Our Word Mark: A Return to our Full Name

Our word mark is a return to form, proudly announcing our full name. Because our name is an example of a business relationship formed when two people came together in trust and trade, so let’s acknowledge this rich history.